Tech pack then took a break but was reintroduced for the FW 2013 season. Returning to the marketing heritage of the Windrunner, seventeen of Nike’s leading global athletes helped design a collection that had its route in performance, but future in fashion. The first collection consisted of track tops and hoodies that beyond having been edited into cleaner futuristic silhouettes had been updated with technological advancements, making them extremely lightweight while still retaining heat and offering rain and wind protection. The collection was followed up with a holiday Tech Fleece pack, which brought fleece back into strong focus, the plush foam was placed between layers of cotton jersey creating a tri-layer fabric that provided comfort and warmth when needed.

Engineered to the exact specifications of championship athletes.

The summer 2014 range saw the focus on developing the packs lightweight, breathability, and durability aspects while presenting a new Nike innovation, its Hyperfuse technology. Hyperfuse creates a durable composite material composed of three layers, one for stability, one for breathability and the third for durability. The collection featured its staple Windrunner, a vest, and a stand out poncho. The 2014 range also features previously unseen installments of color to Tech Pack, the new multi-color combinations provided a playful freshness and would become a larger part of its future.

Hyperfuse technology.

The 2014 Fall pack saw a return to the Nike fleece focus, introduced the year before. This round emphasized movement and environmental protection. The collection consisted of the Butterfly Jacket, FZ Hoodie, Nike Tech Funnel and Nike Tech Pants for women. While for men another round of evolution was brought to the Windrunner IRD, a water-resistant iridescent woven overlay. The men's collection also included the Nike Tech AW77 with iridescent overlays, the Nike Tech FZ Hoody, Nike Tech Crew and Nike Tech Pants. 

‘‘Find Your Greatness’’ was Nike’s campaign around the London 2012 Olympics. The convention says greatness is reserved for superstars, for the ones who are participating in the big event in the chosen city. But greatness is a bit bigger than that. It’s not just in one special place; it’s not just on TV or in elite athletes. Greatness can also be found in London, Ohio and London, Norway and East London, South Africa and Little London, Jamaica and Small London, Nigeria and the London Hotel and London Road. Greatness can be found anywhere someone is trying to find it.